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We were missing out on huge opportunities to build brand awareness, because people knew we were a cool company and a cool brand, but they didn’t understand what we actually did. For example, if you asked people in Boston about HubSpot, they would’ve heard of HubSpot but could not explain what we actually did or sold.
It became clear that in order for HubSpot to do what it wanted to do and reach our significant ambition to become a public company, more people needed to understand what we did, what we sold and how we did it. Prior to going to business school at MIT Sloan, I worked for an agency and basically did all things marketing, communications, advertising, research. I joined HubSpot originally to run our user group-so to run a community of folks who love HubSpot globally. Give us a sense of your journey at HubSpot. Your role today as the Vice President of Culture and Experience is not where you started. Katie Burke Interview You’ve had a really interesting career at HubSpot so far.
![hubspot culture code hubspot culture code](https://www.hubspot.com/hubfs/IMG_6268-1.jpg)
Katie Burke is a freight train of energy.
![hubspot culture code hubspot culture code](https://www.hubspot.com/hubfs/MarcoB.jpg)
The one book that has had the biggest impact on Katie How work/life balance is an outdated notion The importance of transparency in today’s business environment, with a deep dive into Glassdoor and how leaders must get comfortable with reviewing & responding to your company’s reviews The shift of culture becoming the “hard” stuff versus the traditional view of it as the “soft” stuff in business In this episode, Katie Burke talks about: And when push comes to shove, Katie is the driving force behind the constant housekeeping of the HubSpot culture (although she says it’s the employees who ultimately own the culture).
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Their culture code deck, which has been viewed almost three million times on SlideShare, contains the secret sauce behind the success of HubSpot. In addition to their growing financial success, the culture at HubSpot may be the topic they are most well-known for.
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In case you have any questions, don’t hesitate to contact Elfsight Support specialists.Today we’re interviewing Katie Burke, the Vice President of Culture & Experience at HubSpot.įor those of you not familiar with HubSpot, they are an all-in-one inbound marketing software company. Done! You have completely added the plugin.Add it into the fitting place of your website or template.See the obtained code in the popup window.Configure suitable settings for yourself.In order to integrate the widget, read the simple guide:
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